Empowering artists to excel

Empowering artists to create their best work and reach the audience they deserve – through equal partnerships, a tailor-made approach and in a FeelGood spirit – at any stage of their career.

Synergetic (label) services that enable artists to grow and tell their own story.


Stronger through collaboration

  True equal partnerships with every artist on our roster

  Partners that are authentic, believe in our vision, understand that results come from working together

  Partnerships with a long-term perspective 

Quality over quantity

Quality in everything we do

  Quality built from authenticity – in music, but also in expression

  Tailor-made plans for every project, designed by our team of specialists

  Long-term artists development over short-term success


 Founded on a FeelGood spirit

  FeelGood Music as a genre

  Warm and empowering office culture

  Positive, bright and friendly communication

  Support and guidance that goes beyond the business side

  International and diverse team

Co-Founder, CEO

Co-Founder, A&R, Bakermat

Head of Commerce


Social Media Manager

Art Director

Label Assistant



February 1st 2023

Welcome to Big Top! We are thrilled to announce the latest addition to our roster, Nic Hanson. Nic is an incredibly talented singer-songwriter and multi-instrumentalist who has captivated crowds with his soulful voice and polyglot singing. His blend of pop, R&B and soul creates a unique sound that is both familiar and refreshing, and we can’t wait to support him on his musical journey!

Dutch Music Export!

March 6th 2023

Big news! Bakermat has been selected for the Dutch Music Export Structural Multiyear Support 2023/24 together with Altin Gün and RIMON! The three talents will be funded to further expand their audience and international ambitions. Our goal as a label has always been to take our artists’ potential to the next level, so we are excited to officially play an important role in the export of Dutch music!